CLIENT
COTEQ
SOLUTION
With a new brandname and logo, Coteq takes on a central role as a connecting partner in the regional electricity grid of Overijssel. The new name enhances its high-tech profile whilst honoring its heritage. The logo refers to the complexity of the network, symbolised in the C of Coteq. The new house style was implemented by RGN brand identity services, that played a central role in the supervision and coordination of the entire project.
ASSIGNMENT
Create a new brand, next to the initial brand Cogas, that emphasizes the difference between the network activities and the commercial activities of this regional energy company.
PROJECT DELIVERABLES
Brand concept
Brand name
Identity design
Introduction campaign