Plain Vanilla is convinced of the added value of real involvement. Their commitment, persistence and exceeding level of involvement pay off and translate into return on investment. We’ve called it ‘Return on Involvement’. That greater goal needed a fresh logo. For the design thinking we started with the idea of a fast forward symbol, turned upside into ‘fast upward’. Using the A’s of the brand as a visual icon in all other design elements.
Revitalise the brand concept and identity design of Plain Vanilla, a private equity company, investing in Dutch enterprises in transition.