CLIENT
ABN Amro
SOLUTION
With a new brandname and logo, Capital-A enhances the leading role it plays in the Dutch private equity landscape of today, whilst honoring its heritage. The colors of the logo refer to the former green of ABN Amro and the solid blue of Capital-A.
ASSIGNMENT
Create a new stand-alone brand, for the private equity activities of this renowned bank.
PROJECT DELIVERABLES
Brand concept
Brand name development
Identity design