Alfen takes on a central role and is a connecting partner in the electricity grid. With its broad range of in-house developed products and vast experience as systems integrator, Alfen is dedicated to build the electricity grid of the future: reliable, sustainable and innovative.
That ambition required a new logo. For the design thinking we started with the idea of a first spark that ignites new ideas and new ways of working with sustainable energy. The shield around the spark harnesses the energy and works as a symbol of safety. The colours are a bright blue which expresses the energy and innovative spirit of the company and the dark blue which stands for solidity, service and safe distribution.
Revitalise the brand concept and identity design of Alfen, a leading company in transformer substations, energy storage systems and charging stations for electric vehicles.