SMT is an international distributor with a strong sense for service. ‘All the way’, we’ve called that driving force. It translated into a SMART way of doing business. The design is bold and tough, sharp edges and the stencil principle of the logo are key ingredients in the visual language of the SMT brand. The new house style was implemented by means of the Big Bang principle, in which RGN brand identity services, played a central role in the supervision and coordination of the entire project.
Kuiken Group, a leading distributor of construction machinery for more than 70 years, has a new name and house style. As part of the international SMT Group, the company now continues under this name. Stredge was commissioned by SMT Benelux to create the complete identity and communication platform for SMT Group. The base logo was the starting point for the total identity.